HORFES – luxury goods industry

A naming project for the brand that specializes in the sales of the luxury goods. The goal of the client was obtaining a name, which is short, both intriguing and ”masculine” and has an original sound. An important criterion was the availability of the -.COM domain and eventually: -.PL. The name was supposed to sound well for both Polish Speaking customers and the ones speaking in other languges, especially English. Its spelling and remembering was not suppose to cause any problems to future, English Speaking Customers.

Root word: the name is a neologism.
Connotations: the name intrigues with a strong, masculine and a little mysterious sound.
Communicative potential: thanks to the semantic neutrality it may be used in many branches; especially those, which want to express distinct personality, originality and exclusivity.
Usage: a universal name