INMIDIA – Marketing

A naming prject for a full-service interactive agency. Inmidia agency started in 2007. It offers a wide variety of services. It makes internet marketing, webpage web application design, implementing the search engine campaigns with social media, e-commerce and consulting. The goal set by the client was creating the name, which would reflect the multidimensionality of the offer related to marketing, media and marketing communication. The other import criteria were the modern sound, lightness and an easiness to spell and remember.

Root word: the name came from transforming the ”media” word by adding the ”in” prefix.
Connotations: the name connotes unambiguously with media and modernity.
Communicative potential: ”Inmidia” reflects the relation of the company with the media, marketing and technology.
Usage: interactive media industry.