LUVIL – diversified branch, universal

A naming project for a diversified company.

According to customsers’ expectations, the name was supposed to raise positive emotions and have a universal meaning, which would fit the large variety of their activity.

Root word: the English word ”love”.
Connotations: the name connotes with emotions, something warm and positive.
Communicative potential: the name allows to easily widen the range of activity without the necessity of re-naming because of a lack of unambiguous connotation with a specific branch.
Usage: a universal name.