NOVARUM – technology innovation services

A naming project for a company implementing new technologies. The designed name had to suggest modernity and innovation with its sound. On the other hand, it had to be concrete, hard and intriguing.

Root word: the English word ”nova”, meaning a new star.
Connotations: the name connotes with something hard, masculine and modern.
Communicative potential: ”Novarum” suggest something both ”new” and ”solid”.
Usage: technology innovation services.