SYNERIA – interactive media and advertising industries

A naming project for an advertising/interactive media agency. Synria is a perfect name for a dynamic, modern agency with huge potential. The one, which proposes integrated marketing activities and multichannel marketing communciation.

Root word: synergy – a very popular word, which is often connoted with the modern internet marketing; it means a sum of different factors, which is bigger than the sum of the elements counted separately.
Connotations: the name connotes with the word ”synergy” and enhancement, strength and influence.
Communicative potential: the name reflects the trends, shows the company as a modern, topical institution, which understands the contemporary, multichannel and integrated marketing. It communicates the escalated possibilities, the broader range of activities.
Usage: advertising/marketing/interactive media industries.